2023 – a letter of thanks

Dear clients, colleagues and friends,

As Christmas rapidly approaches, I wanted to take this opportunity to pen a few words of gratitude for the year that is nearing its end.

2023 hasn’t been an easy year. Like many other sectors, the translation industry has been hit hard by the economic downturn and the rise of AI. Thankfully, here at LEaF we have been able to weather the storm – our focus on high-quality human translations coupled with our unique SEO expertise has stood us in good stead. 

Over the past 12 months, we have become a member of the Association of Translation Companies – featuring as their translation company of the month back in August – and we have been lucky enough to work with some fantastic clients and on some fabulous projects – from SaaS to toys to wallpaper, ethical skincare and electric cars. We have translated more words than ever and in more language combinations than ever before. 

As a result of this great work, our reputation continues to grow and I am absolutely delighted that we have been able to hire Kitty full-time in the role of translation project manager. She has settled in like a duck to water and, along with our office manager Kate, means that we now have a fantastic foundation upon which to build – not growth for growth’s sake, but to make our service even better and to continue on our journey to becoming one of the most highly respected translation companies around.


As we continue to scale and grow, we are determined to stay true to our values. I founded LEaF Translations because I wanted to increase my positive impact and as LEaF has grown over the past few years, it gives me great pride to see this positive impact continue to grow. Being shortlisted for the Federation of Small Businesses’ Sustainability Award back in March was great recognition of this work and a real highlight of the year.

Lucy and Kate at FSB Awards
Lucy & Kate at the FSB Awards in March 2023

We have been funding gold-standard global environmental projects for three years now. Our virtual forest now boasts 2,700 trees and we have offset 71 tonnes of carbon – the equivalent of 178,000 miles driven in a car. And while we are fully aware that carbon-offsetting is not the answer to the climate crisis, we believe that continuing to support environmental projects – such as wind power projects in Thailand, Honduras and Mexico, solar projects in India and Vietnam, hydropower projects in Uganda; forest protection projects in Brazil and Colombia; and forest restoration projects in Papua New Guinea and Uruguay – is vital as we seek to restore balance to our planet and continue the fight against climate change.

As is tradition at this time of year, Kate and I headed to the local supermarket this weekend armed with a shopping list of items needed by our local foodbank. The rise in the number of families now relying on foodbanks across the UK is absolutely heartbreaking and these local charities are more stretched than ever. We are desperate to return to a world where families can afford to feed themselves, but until we reach that point, we will continue to do what we can. This year, we have also made a donation to Amnesty International to support them with the essential work that they are doing protecting human rights across the world, including in Palestine.

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A boot-full of donations for our local foodbank

Looking back on 2023, I feel great pride at how far LEaF Translations has come. We have managed to navigate the difficult economic conditions and to stay true to our values. We have provided opportunities to the next generation through work experience and have helped lots of great companies – from York, the UK and further afield – to increase their impact through international growth. We have even sponsored a local women’s football team!

Who knows what 2024 will bring. I think we have all given up predicting the future after the past few years! But one thing’s for sure, we will keep doing our best for our clients and continue with our mission to spread our positive impact – spreading joy and positivity to our colleagues, clients and friends even after the festive period has ended.

For now, it is time to enjoy a well-earned break and to spend some quality time with our loved ones.

Our office will be closed from the afternoon of Friday 22nd of December until the morning of Tuesday 2nd January.

Have a wonderful Christmas and a very Happy New Year and we will see you in 2024!


ps – If you are not feeling totally festive yet, head over to our Instagram page for our fantastic 12 Sleeps Until Christmas series – it’s certain to put you in the mood for Christmas!

Lucy LEaF blog 2020

About the Author


Lucy Pembayun is the founder of LEaF Translations and a qualified German to English translator. Specialising in marketing, website and SEO translations, Lucy spent over a decade working as a freelance translator before launching LEaF Translations back in 2017. A passionate advocate for ethical business and sustainability, Lucy recently spoke on the topic of Net Zero for Businesses at the annual Business Summit for the York and North Yorkshire region. Outside of work, Lucy enjoys exploring new places and cultures, playing and watching football, and spending time with her family and friends.