German SEO translation case study: YorkTest

Introduction:

Here at LEaF, we love nothing more than helping local York and Yorkshire-based companies grow internationally. Thanks to our expertise in international SEO and our highly skilled translators, we are perfectly placed to help companies reach new international audiences through highly optimised localised versions of their websites.

As such, when local company YorkTest approached us with their plans of creating a German version of their e-commerce website, we were really excited to get involved.

Type of project:

Website translations // Marketing translations // SEO translations // German translations

The client:

Main YorkTest logo 1 LEaF Translations

The UK’s number 1 food intolerance and allergy test provider, YorkTest have 40 years’ experience in food intolerance and food allergy testing. They are a leading home health test provider, helping people to optimise their diet and take control of their health and wellbeing.

Following their success in the UK, YorkTest were looking for an expert translation partner to help them replicate this success in Germany.

Project size and duration:

The translation project focused around localising YorkTest’s UK website into German for the German market.

SEO has been a major factor in the success of the UK website and YorkTest were keen to ensure that the German version of the website was optimised to target the key, relevant search terms in Germany.

We began the project with some initial keyword research – here we took the top performing terms being used in the UK and used a keyword research tool, competitor analysis and analysis of the search results pages on Google to identify the best equivalent German terms.

Once we had identified these terms, we mapped the keywords to the website’s main pages and then set to work on the translation process.

As a company selling food intolerance tests, getting the correct terminology – particularly for the lists of allergens and test instructions – was vital. Our team of professional German translators worked really hard here, conducting extensive research to ensure the translations were correct. Tone of voice is also really important for a company like YorkTest. The German website needed to sound as professional as the English website, whilst also appealing to the company’s target audience – the general public rather than medical professionals.

Results and feedback:

We delivered the translations over a period of several weeks, all in line with the agreed deadlines. The German website has recently gone live and we are thrilled to see it performing so well and ranking at position 5 on Google for the key search term – a great result considering how new the German site is.

I used LEaF Translations for a website translation. I found their service professional and efficient. What I really like was their e-commerce and SEO focus – they gave great recommendations for our site and this was really valuable to us.

We have future translation work and I will use LEaF again without hesitation.”

Andy – YorkTest

Website translations are our speciality – thanks in no small part to our fantastic, native-speaker translators and to our expert knowledge of international SEO. You can read some of our other case studies, including our German website translation for bike insurance co-operative LAKA and German to English translations for ethical German chocolate brand Vivani. Alternatively, get in touch for more details on how we can help you create great German content for your business.

Are you looking for a translation partner to provide expert translations crafted with your target audience in mind?

Lucy LEaF blog 2020

About the Author

Lucy

Lucy Pembayun is the founder of LEaF Translations and a qualified German to English translator. Specialising in marketing, website and SEO translations, Lucy spent over a decade working as a freelance translator before launching LEaF Translations back in 2017. A passionate advocate for ethical business and sustainability, Lucy recently spoke on the topic of Net Zero for Businesses at the annual Business Summit for the York and North Yorkshire region. Outside of work, Lucy enjoys exploring new places and cultures, playing and watching football, and spending time with her family and friends.